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3D/CRM represents a new way of thinking about CRM deployment.  It is based on the three essential elements of CRM: Design – Development – Deployment working in constant circular motion around THE CUSTOMER.  The goal always to improve your prospect's/customer's experience in doing business with you thereby gaining new business and retaining existing customers.


By maintaining and fine tuning your CRM to maximize it's efficiency, you will be able to provide your sales organization with the highest quality leads, uniquely qualified by criteria defined by you, your customers and the dynamics of your business.  However CRM is much more than a lead generator, it is a powerful tool that will allow you to monitor, measure and analyze the effectiveness and value of every touch point, in the customer relationship lifecycle.  When optimized it will provide early recognition of changing customer needs and requests.  A valuable insight that empowers taking proactive steps to improve customer satisfaction and retention
   
         
 

Innovative Thinking and Experience Make LionzForce The Best Choice!

Its amazing that so often people get all wrapped up over what fields to add, or customize, what kind of integration tools will be needed, how they are going to get accounting to buy into the idea of sharing valuable customer purchasing history, or how marketing is going to run campaign after campaign to generate leads, which are often mere inquiries not leads until they are touched, developed, worked and profiled.  So the first thing we install when working with our clients is that the DESIGN, DEVELOPMENT and DEPLOYMENT of their CRM is ongoing .  There are of course, project cycles that start and end, but the system, viewed metaphorically is a 3 dimensional object constantly evolving and changing just like your customers and your marketplace.  In a truly successful CRM deployment, these cycles and the underlying objective of improving your customers experience in dealing with your company, come to the forefront of a company’s culture and the foundation of a proven successful business philosophy.

 


We have lived through successes and failures as sales and marketing managers and understand what the differences were that produced each result. We understand that maximum value of your CRM purchase is only achievable when CRM is an all inclusive business strategy that utilizes technology (CRM Apps.) to accurately monitor, measure, analyze each customer touch point in order to ultimately improve your customer's experience.  Prior to deployment this needs to be recognized and sponsored by management.  Our frontline experience managing: marketing, sales, sales support, phone-direct teams, operations and production gives us an advantage over many consultants with IT or programming backgrounds.


The Number One Reason For CRM Deployment Failure Is...


Many executives are under the misconception that CRM is principally an IT implementation... which explains many of its failures.  In reality CRM is a strategy that involves the use of technology (CRM Apps.) to quickly and accurately monitor, measure and analyze every customer touch-point within your organization.
     


"Admin on Demand" or Retained Remote Salesforce Administration..........A Solution to High Hourly Rates

At LionzForce we are aware of how high consulting rates have gotten.  $175.00 per hour is not uncommon for qualified CRM Consulting. 

From the consultants point of view..... the rates are necessary because few are booked 8 hours a day.  In some cases consultants are trying to "make up" for un-billable hours that are absolutely required to run a business.  A dilemma we all face.

From the customer's point of view it is a hassle to interview/qualify consultants every time you need help.  And although most are genuinely concerned about your satisfaction and doing the right thing by their clients, there is that moment when they are finished and walking out the door.

LionzForce would like to offer another approach.  We have come to realize, what most of our clients really need is a part time Salesforce Administrator.  Someone who is on-board as an extension of your organization with a thorough understanding of your unique Salesforce instance.  Someone responsible for the integrity of the entire CRM with the knowledge of how to design and implement requested changes and the experience to anticipate the impact they may have.  Someone who will pro-actively manage your CRM to maximize it's potential and provide management with reliable data in a timely manner.  Someone who will maintain focus on how changes impact your customer's experience.

How it Works. Retaining professional services is nothing new.  You agree to retain the services of LionzForce for a minimum monthly commitment of 8 hours.  In return you have 8 hours of LionzForce expertise at your disposal.  There are no restrictions on which CRM services you engage.  By making the minimum monthly commitment of 8 hours you lock in a 30% discounted hourly rate for all LionzForce services. You will billed for the 8 hours at the beginning of each month.  LionzForce will provide a written report accounting for how time was utilized.  LionzForce will advise you when the 8 hours has been utilized and will require written authorization from a qualified agent of your company to proceed with additional work, to be billed separately at the same discounted hourly rate.
 
 
 
Advantages of a Retained Salesforce Administrator:
 
 
  • You don't have to re-live the consultant qualification process every time you need help.

  • It costs less and you have direct access to an expert who is familiar with your unique instance of Salesforce

  • There is now someone responsible for the integrity of the entire CRM, that will manage changes and has the experience to anticipate their impact.

  • Your system will be maintained so your data will be cleaner

  • It is likely you will learn about features available to you, that you are unaware of.

  • You will have a person to quickly handle report creation and customization on call.

  • There is someone to handle all the things you know need attention, but by themselves don't warrant bringing in a consultant
         
To discuss your specific situation and needs please contact us.
     
     
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Last updated: June, 2010